More Than a Doodle

I believe the best designs—and the best careers—start with a doodle and a willingness to dream playfully. But a doodle alone isn't enough. It needs direction, skill, and strategy to become reality. Archidood exists to bridge the chasm between creative education and the fast-evolving, tech-driven real world. We skip the stuffy pretense and focus on what works: blending the timeless joy of drawing with the power of modern tools like AI to bring brilliant ideas to life.

I'm Wil, the dood behind Archidood. My path has taken me from the drawing boards at RISD and Harvard GSD to leading mega-projects on a global scale. I've experienced the industry from every angle: I've worked for star-architects, been on hiring committees for top firms, and felt the thrilling panic of starting my own practice.

This unique perspective showed me a glaring gap: architects are taught to think, but rarely taught how to sell. I started Archidood to change that. Now, I use my experience on both sides of the table to provide the guidance I wish I'd had.

I’m here to connect with and empower the next generation of creators. Specifically, I help:

• Aspiring Architects build standout portfolios that finally get them the interview.

• Students & Grads navigate the journey from studio to career, avoiding the common pitfalls.

• Forward-thinking Professionals harness AI and new tech to work smarter, not harder.

• Visionary Homeowners find a collaborator to bring their unique dream space to life.

Wilfred, the Dood

RISD | Harvard GSD | Licensed Architect